UMich +Tech 创新比赛 · 2024 · 产品经理

UMich +Tech Innovation · 2024 · Product Lead

Heart Garden
从分手中治愈与成长

Heart Garden
Healing and Growth After Breakups

面向年轻女性分手后的情感低谷场景,设计融合 AI 情感支持、游戏化成长与匿名社区的移动应用。

A mobile concept for young women recovering from breakups, blending AI emotional support, gamified progress, and an anonymous community.

角色
Role
产品经理 + UI/UX 设计师
Product Manager + UI/UX Designer
调研
Research
10+ Interviews · 5+ Competitors
核心技术
Tech
NLP · BFS · RAG
目标市场
Market
SOM 22.7M

问题定义

Problem Framing

适应不良应对
Maladaptive Coping
缺乏健康引导工具,多数人依赖回避或过度社交。
Limited healthy tools; many rely on avoidance or over-socializing.
缺乏真实共情
Lack of Empathy
泛化安慰难以满足个体化情绪支持。
Generic comfort rarely provides personalized emotional support.
心理韧性难建立
Resilience Gap
短期疏导多,长期成长路径弱。
Short-term relief is common, but long-term growth paths are weak.

调研洞察与取舍

Insights and Trade-offs

用户访谈 · 10+ 人
Interviews · 10+
10/12 用户倾向被动消费共鸣内容,而非主动发帖。
10/12 users preferred passive relatable content over active posting.
竞品分析 · 5+ 款
Competitors · 5+
识别 AI 个性化陪伴与成长可视化的市场空白。
Found whitespace in AI personalization and growth visualization.
取舍:将“实时伙伴匹配”降级,优先投入 AI 对话与情绪可视化。
Trade-off: Deprioritized live matching and focused phase one on AI dialogue and emotion visualization.

产品功能

Product Features

游戏化 · 行动引导
Gamification · Action Design
任务种子 · 花园成长系统
将情感复原任务游戏化,完成任务推动花园植物生长,以视觉化进度代替抽象「自我提升」。

- AI 个性化推荐任务,而非固定菜单,与对话内容动态关联
- 任务极小化设计(5分钟内可完成),确保最低谷时也能启动
- 完成即触发植物生长动效,构建持续正向反馈循环
Task Seeds · Garden Growth System
Recovery tasks are gamified: completing tasks grows plants in the garden, turning abstract self-improvement into visible progress.

- AI-personalized tasks instead of static menus, dynamically linked to dialogue context
- Micro-task design (finishable within ~5 minutes) to lower activation threshold during emotional lows
- Immediate growth feedback after completion to reinforce a sustained positive loop
AI · 五阶段渐进引导
AI · Five-Stage Guidance
AI 情感对话系统
核心原则:把「给正确答案」转变为「让用户感到被理解」。基于心理学知识库 RAG 训练,五阶段策略精准控制对话节奏。

- 前几轮只做情感反映,不给建议,让用户先感到被听见
- 识别反复出现的情绪模式,帮用户命名与梳理核心痛点
- 情绪稳定后轻推极小行动,无缝衔接任务种子系统
- 实时评估情绪等级,Level 3 自动触发专业资源转介
AI Emotional Dialogue System
Core principle: shift from “giving the right answer” to “helping users feel understood.” A psychology-informed RAG base supports a five-stage conversational cadence.

- In early turns, the AI focuses on emotional reflection rather than advice
- It detects recurring emotional patterns and helps users name and structure core pain points
- After stabilization, it nudges micro-actions and hands off to the task-seed system
- Real-time emotional risk scoring triggers professional referral at Level 3
社区 · 被动共鸣优先
Community · Passive Resonance First
匿名内容社区
基于访谈洞察将「实时匹配」调整为只读优先的匿名故事社区——先让用户感到「有人和我一样」,再逐步降低主动发布门槛。

- 用「🕯️我懂」「🌱我后来好了」替代数字点赞,避免表演性内容
- 优先展示成长故事,以积极框架定义社区基调
- 发布默认匿名 + 限评 + 48小时消失;3秒冷静期减少冲动发布
- 风控原则:把「规则执行」转化为「关系关怀
Anonymous Story Community
Based on interviews, “real-time matching” was replaced by a read-first anonymous story feed: users first feel “I am not alone,” then gradually gain confidence to post.

- Replace numeric likes with “I understand” / “I got better” reactions to reduce performative content
- Prioritize recovery narratives to establish a positive community frame
- Default anonymous posting + limited comments + 48h auto-expiry; 3-second cool-down for impulsive posts
- Risk governance principle: turn rule enforcement into relationship-centered care

市场规模与商业化

Market and Monetization

TAM
76.5M
美国 18–34 岁人口
US population aged 18–34
SAM
52.8M
有过恋爱关系人群
People with relationship history
SOM
22.7M
分手后心理困境人群
Post-breakup distress segment